CAXAMAR has been specialising in cod since 1989, and what really sets the brand apart in the market is its attention to detail, rigour in quality and being a family business.

However, despite sales figures increasing year after year, the brand had no notoriety among the Portuguese and had never run an advertising campaign.

That's why we decided to publicise the brand alongside its ambassador, an icon of Portuguese haute cuisine, Chef Rui Paula, taking advantage of the season when cod is most consumed, Christmas.

Inspired by such a happy, family time, a concept and a new brand signature were born.

Because Caxamar isn't for everyone, it's for those who really like cod.