Estrelas Perfeitas
Associação Salvador
Dentsu Creative
2023
During the Christmas season there are a number of traditions that we all practise, and making the Christmas tree is one of them. But the truth is that even in decorating the tree there is a lack of inclusion. Not everyone can put the star on the top of the tree, especially people with motor disabilities.
This Christmas we've decided to invite the Portuguese people to reflect on inclusion and accessibility by transforming their Christmas trees into inclusive ones.
The Perfect Stars are different, they're not proportional or symmetrical like the normal ones,
but they're perfect for decorating any part of the tree and for anyone.
Because: Inclusion is where perfection lies.
É na inclusão, que está a perfeição
