Before writing this bio, I checked how other copywriters described themselves. Humorous approaches dominate the market, others talk about how their parents don't really know what they're doing. Well, that's the kind of copywriter I am. I analyse the competition and don't fall into the temptation to replicate what has already been done. I may fall into trying to be funny, but as Gregório Duvivier says, “when you want to be funny, that's when you lose it”.

My passion isn't writing, I like to write don’t get me wrong, but what gives me butterflies in the stomach are the briefings, the challenge, dreaming big and going beyond the limits. Basically, what makes me wake up in the morning and go to "work"
(yes, I still think it's surreal to be paid for it) is having the freedom to come up with ideas, to feel that "eureka" moment and to have someone invest in this madness that is being creative.

Too long for a bio? Sorry, it's my copywriter syndrome.