The Believer Throne

Young Creative Competition - Eurobest

Recently, despite all the obstacles, the Turkish volleyball team made history by winning the European women's volleyball championship, which gave them access to a title with honours - The Queens of the Net.

However, the inclusion of women in sports championships it’s not universal for every sport and every championship. It is still necessary to empower the young girls around the world and prove that they can also become queens of sports.

Since in sports we are all part of a team, we decided to invite the biggest sports’ brands to put their differences aside and join together in this initiative.

The Believer Throne.

A throne made of balls from various sports, representing sport as a whole. An initiative that invites all young girls to believe that they also have their place as Queens in the sports world.

The thrones would be scattered all over the world, in the busiest places full of students, so that all the young girls could feel that they too can be queens of sport.

Each throne would have a QR code that would take us to a film which, through artificial intelligence, will transform the players of the Turkish volleyball team into their younger versions, thus creating a moment where they would share their ambitions when they were that age. This way, we not only get closer to the young girls, visually representing their reality, but we would also show them how far they can go if they believe in themselves, just as these athletes did.

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