Phunk with Tequila - Nem Product

Dentsu Creative
2023

A reinvention of the way tequila is drunk in Portugal that reflects
a new way of enjoying life with those we love.

More functional, fun and healthy. More PHUNK

PHUNK, a Portuguese Hard Seltzer brand, partnered with fashion icon Sara Sampaio as Chief Innovation Officer to bring the U.S. Hard Seltzer trend to Portugal. Together, they launched three tequila-inspired flavors, blending Sara's love for cocktails and fashion.

To position PHUNK as a stylish drink, the brand embraced a fresh strategy, image, and narrative, supported by a detailed digital, media, and on-the-ground campaign to unveil the NEW PHUNK.