Hard Seltzers are the trendy drink in the United States and PHUNK, as a Portuguese brand of Hard Setlzers, wanted to bring this trend to Portugal by teaming up with Portugal's biggest fashion icon - Sara Sampaio.

The model joined PHUNK as Chief Innovation Officer and 3 new products were born - PHUNK Tequila Seltzer Passion Fruit, Lime & Jalapeño, and Lemon & Mint.

But if PHUNK was to become a fashionable drink in Portugal, it had to dress in a new positioning, strategy and image to match the high fashion level of the supermodel.

A new narrative for the brand was born, bringing together two things that supermodel Sara Sampaio loves: tequila cocktails and fashion.

From the strategy to the campaign, everything was thought out in detail to develop a digital, media and on-the-ground campaign that would transform PHUNK into a NEW PHUNK.

A reinvention of the way tequila is drunk in Portugal that reflects a new way of enjoying life with those we love.
More functional, fun and healthy. More PHUNK