The happier you were, the harder it is to let go.

Turismo de Portugal challenged us at the Young Lions Portugal to capture the essence of the country — a place where joy is lived in its purest form. So that’s what we did.

A film about the happy memories that stay with us, and the bittersweet sadness of leaving a place where we were truly happy.

And for social media and high-traffic areas — like digital billboards inside and outside airports and in tourist zones — we developed 15-second versions of the film, ensuring the message came across clearly and within a short timeframe.