EJ OJO DE IBERO AMÉRICA

Concurso Nuevos Talentos 2024

ESPN

In places like football stadiums, fans often display homophobic behavior, losing empathy and respect for others.

They become like wild animals—Lions, Gorillas, or Bison—symbols of strength
and masculinity.

What many don’t realize is that even these powerful animals engage in homosexual behavior, proving that being gay does not diminish strength or masculinity.

TEASER

A concept that deconstructs toxic masculinity in football, showing that in the wild, homosexuality is natural and doesn’t affect strength or masculinity.

The stadium for the World Cup qualifier between Argentina and Brazil in March 2025 will be transformed into a wild nature-themed environment. The entrance will feature jungle-inspired decorations, and fans will encounter vuvuzelas making lion and gorilla sounds, along with animal-themed accessories in the stands. This immersive experience will generate engagement, curiosity, and social media shares, setting the stage for the rest of the campaign.

Radio

Voice of Andrés Cantor narrating in a football commentary style, scenes from nature.

There’s a wild energy in the air.
Where two majestic lions are about to engage in a romantic dance.

One, with its imposing mane, gently approaches the other lion, as if trying to win its heart. They touch. Like two old friends. And of course... Now... When you least expect it... The lion moves closer... and... gives it a kissssssssssss. It’s real! It’s true! It’s incredible! The lion kissed the lion! It’s nature! It’s wild!

There’s a wild side to sports.
Bring out your wild side and leave homophobia out of the game.
ESPN