Shortlist Brief Aberto CCP
Jogos Santa Casa

Raspadinha

For more than five centuries, Santa Casa da Misericórdia has been looking after those most in need and the Jogos Santa Casa brand carries on this heritage by raising funds through the bets of the Portuguese.

However, this heritage of good causes has been lost along the way. Portuguese people don't realise that when they gamble, they are contributing to a good cause.

So, to solve this problem, we've taken this challenge to the very game most loved by the Portuguese people- the scratch card.

The symbols on scratch cards are often there to confuse us, so why not use this space to inform rather than confuse?

We've transformed the traditional scratch cards and shown that getting the symbols right isn't the real win. At the very moment of scratching, we'll show you that even though you didn't hit the right symbol, you've won the chance to help the hospitals, the elderly, children, firefighters, and many more causes that Santa Casa supports.

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